RealTime IT News

Network Solutions Targets Businesses with Looksmart

Domain name registrar Network Solutions Wednesday entered into a strategic alliance with Web directory Looksmart, with the intent of targeting their products and services to businesses.

Under terms of the agreement, businesses will be able to access Network Solutions' services, including domain name registration, from Looksmart's Web services area. Network Solutions' customers will be able to download Looksmart's suite of site-maker tools from a co-branded Web site accessible from Network Solutions' dot com toolkit resource center.

An advertising and direct marketing campaign will be launched to raise awareness about the companies' one-stop shopping capabilities. No financial terms were disclosed.

The agreement is part of Looksmart's distribution strategy branding through syndication and licensing agreements with other Web sites and properties, partnerships with ISPs and viral marketing. The company said it has plans for an initial public offering.

"Looksmart is a young, aggressive company that is very well known by key industry players," said Doug Wolford, Network Solutions' senior vice president, marketing and sales. "Its partnerships with leading Internet sites will help extend Network Solutions' services beyond our current reach."

Network Solutions has held a monopoly on domain name registration in the United States and abroad, and is working to bulk up its other services when the market opens to other registrars in the near future.