Network Solutions Targets Businesses with Looksmart
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Under terms of the agreement, businesses will be able to access Network Solutions' services, including domain name registration, from Looksmart's Web services area. Network Solutions' customers will be able to download Looksmart's suite of site-maker tools from a co-branded Web site accessible from Network Solutions' dot com toolkit resource center.
An advertising and direct marketing campaign will be launched to raise awareness about the companies' one-stop shopping capabilities. No financial terms were disclosed.
The agreement is part of Looksmart's distribution strategy branding through syndication and licensing agreements with other Web sites and properties, partnerships with ISPs and viral marketing. The company said it has plans for an initial public offering.
Network Solutions has held a monopoly on domain name registration in the United States and abroad, and is working to bulk up its other services when the market opens to other registrars in the near future.