RealTime IT News

Media Metrix to Launch in Europe

The leading Internet audience measurement firm Media Metrix is to launch in Europe.

It has agreed in principle to enter a partnership with two European media research companies, GfK (Germany) and Ipsos (France), forming Media Metrix Europe.

"In joining forces with leaders in media and marketing research in Europe, Media Metrix Europe intends to provide accurate, reliable and comparable Internet and digital media measurement products and services to businesses worldwide." said Tod Johnson, chairman and CEO, Media Metrix.

Didier Truchot, CEO, Ipsos, said he believed that the launch of the new company was a significant step towards helping companies outside the United States become established in the Internet economy.

Media Metrix Europe will begin audience data collection in Germany, the UK and France in the third quarter of this year. Additional European countries will be added as demand for the service builds. The company says that initial reporting will cover all aspects of the Internet and proprietary online services.

Media Metrix uses patented technology to measure users' behavior on the Internet, and provides comprehensive reports to advertising agencies, financial institutions and other companies. It offers monthly, weekly, and real-time data collection and reporting, and covers over 15,000 major web sites and other online properties.

Ipsos, the French partner in the new European venture, is very active in the UK where it has a subsidiary, Ipsos-RSL.