Mobile Stop and Orange to Provide Rural CDMA Access|
By Jessica Aldred
June 16, 2000
[Sydney, Australia, June 16, 2000]: Online mobile phone retailer Mobile Stop and recent Australian telecommunications market entrant Orange have joined to sell and deliver CDMA mobile phones in rural and regional Australia over the Internet.
Under the deal, Mobile Stop and Orange will undertake a national development campaign promoting the benefits and security of buying mobile technology online, in line with the Mobile Stop approach to provide rural consumers with the same level of access to CDMA mobile products as their metropolitan counterparts.
"Orange and Mobile Stop have a joint commitment to providing rural consumers with significant choice for their CDMA mobile purchase, which is something that has not been achieved to date," said Mobile Stop's general manager Ari Klinger.
"Our delivery, complete CDMA handset range and customer service procedures, including recently introduced online order tracking, will mean that rural customers do not incur any additional costs simply due to their location, and will be given many advantages that are not often available to them via the traditional purchase method," said Klinger
According to Klinger, Mobile Stop research indicates that mobile phones and technology is becoming increasingly vital in non-urban areas. "The adoption rate is increasing but the service and choice being afforded to this demographic simply isn't keeping pace." said Klinger. "In the past, residents outside of capital cities have been neglected in terms buying online."
The deal follows the announcement earlier this month that Hutchison Telecommunications (providers of the Orange service) would begin the rollout of its mobile CDMA services in Sydney and Melbourne(see story).
Sales of the local service are currently being integrated with the mobile service - marketed as Orange One - through contract and direct fulfilment channels in the company's licence areas.