Is There a Cure for the 'Distraction Virus'?
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We all want to succeed in our careers. We go to school for at least 16 years. We study late at night to pass exams and get certifications. We take on-the-job training, and try to teach ourselves new skills. We attend industry conferences to build our knowledge and cultivate peer contacts. We read productivity books and blogs, and try to get more work done in less time. We work nights sometimes, and weekends. Success is important to us.
And then along comes YouTube, the agent of our destruction. And FaceBook. And BoingBoing. And Slashdot. And Digg. And Fark, the Drudge Report, Neatorama, Apple's Movie Trailers page, eBay, Flickr -- (I get paid by the word, so I'll just keep going) -- Break.com, Wikipedia, Craigslist, Amazon.com. Google, for crying out loud. (This is a reputable Web site, so I won't mention porn, online poker and extreme-video sites.)
Whenever we've got something boring, unappealing or difficult to do, we know that passive, easy, fun, interesting and compelling content is just a click away.
The Internet is an incredible productivity tool that offers unprecedented access to information and communication with others. But it's also distracting. Really distracting. More alarmingly, it's getting increasingly distracting every day.
He also points out that distraction and work look and sometimes even feel the same. You've been at your computer for six hours straight. How much of that was productive work, and how much amusement? It's hard to say, accurately. If Internet-based distractions threaten our ability to get our work done and succeed in our careers, if they seek us out, and if they evolve like viruses to become more compelling and addictive, what does that mean?
Here's what it means:
1. We're not "preparing kids for the future." There is a strong push worldwide to "prepare kids for the future" by installing Internet-connected PCs in schools. Part of this effort is to bridge the "digital divide" between rich and poor. But maybe growing up without video games and a PC in your room is an advantage. Maybe the "have nots" will be better equipped than the "haves" to face the distraction super-virus of the future because they won't become addicted as children to the Internet-distraction impulse.
I have an Indian friend -- an overachieving genius type --; who graduated at the top of his class at IIT (Indian Institutes of Technology) and for the last decade has been launching startups in Silicon Valley. He now has two young kids of his own, who he hopes will follow in his footsteps. When he was growing up in Bangalore in the '70s and '80s, he had no Internet distractions and nothing all that compelling on TV or on the radio. Teens didn't have their own cars, or shopping malls to hang out at. All his cultural influences were teachers, parents and grandparents (some of whom with Ph.Ds), and fellow private-school, over-achieving classmates. The most entertaining thing in his life was math homework.