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RealTime IT News

IBM Links with Borland to Attract Developers

Aiming to pull corporate infrastructure developers their direction, IBM and Borland today signed a distribution and marketing deal to bring together their database and development tools.

The deal aims to attract both Linux and Windows developers, pitting together IBM's DB2 database software with Borland's Rapid Application Development (RAD) set of developer tools.

"Borland has a great following among a broad developer community and for a lot of platform companies there is a lot attention being paid to courting development communities," said Dirk Coburn, an analyst at IDC,

While many are speculating that IBM is hoping to tap into Borland's popularity among the community of smaller enterprises developing Visual Basic, Jeff Jones, director of strategy for IBM's data management solutions division, played down any specific move aimed at VB developers.

"Our main goal is to get more and more developers on whatever development platform to chose DB2 for their database," said Jones. "We are not in the middle of any sort of push, on the IBM side, to target Visual Studio and Visual C++ developers, we're just interested in getting DB2's capabilities across a wider choice of development environments."

Coburn notes that IBM will benefit from Borland's popularity among cross-platform developers.

"There's a large segment of the development community that really appreciates the independence and cross-platform story and Borland, as a company providing development technology, has a pretty convincingly cross-platform story to tell," said Coburn. "That's very attractive for the IBMs, Microsofts, and Oracles -- the more platform oriented players in the market."

IBM's DB2 software competes with Microsoft's own database software, as well as number one in the industry, Oracle.

Starting later this summer, under the agreement IBM will bundle Borland Delphi Studio Architect, Borland C++Builder Enterprise, and Borland Kylix Enterprise 30-day trial versions with the most current versions of IBM DB2 Universal Developer's Edition and DB2 Universal Personal Edition.

In return, Borland will bundle IBM's DB2 Universal Developer's Edition with the most current versions of Borland Delphi Studio Architect and Enterprise, Borland C++Builder Enterprise, and Borland Kylix Enterprise.

As part of the agreement, IBM and Borland will also create a portal to assist developers interested in migrating to IBM and Borland's cross-platform solutions. The portal will be hosted on the IBM web site and marketed by IBM and Borland.

Borland, which has been known for its commitment to independent development tools, last week, struck a similar deal with IBM competitor BEA.

BEA has taken on IBM aggressively, sending a release late last week directly touting the advantages of its WebLogic application server over IBM's WebSphere.