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RosettaNet Sets Up Shop in the Philippines

E-business process standards consortium RosettaNet Wednesday announced the expansion of its Asia-based operations with the addition of a new affiliate group in the Philippines.

The non-profit organization's goal is to implement standards for supply-chain transactions on the Internet. Created in 1998, the Santa Ana, Calif.-based parent group includes companies like American Express, Microsoft, Netscape, and IBM. Other organizations, including OASIS and the World Wide Web Consortium (W3C), also work to facilitate global e-commerce trade.

Founding members of the new affiliate organization include SEIPI (Semiconductor and Electronics Industries in the Philippines Inc.) as well as companies such as Intel, Motorola and Texas Instruments, along with Microsoft, Ayala Port and Bayantrade.

RosettaNet Philippines is the latest addition to a broader initiative in Asia that currently includes activities in Japan, Korea, Malaysia, Singapore and Taiwan. Each affiliate organization is dedicated to the local adoption and implementation of RosettaNet's B2B supply chain standards.

Similarly, RosettaNet Philippines has the power to address regional differences in business practices and the authority to change how they will conform to or influence modifications and/or enhancements to global RosettaNet standards.

Intel senior executive Cielito Zulaybar has been named as executive director of RosettaNet Philippines and will be responsible for the day-to-day operations of the consortium. The 20-year veteran of the semiconductor and electronics industry will report directly to SY Foong, RosettaNet vice president of Asia and the RosettaNet Philippines board of trustees.

"The formation of RosettaNet Philippines is the result of passionate commitment by key private sector companies who believe that adopting e-business standards like RosettaNet is vital to the country's pursuit of global competitiveness," said Ernesto Santiago, executive director of SEIPI.

The electronics market sector is acknowledged as a primary driver of the Philippine economy and accounts for more than 70 percent of the country's total exports. RosettaNet Philippines CEO Jennifer Hamilton said the charter will be to drive global implementation of RosettaNet's Internet-based business standards to further strengthen the country's global competitiveness.

"Large multinational companies and regional firms with Asia-based connections represent nearly 50 percent of RosettaNet production implementations worldwide," said Hamilton. "In fact, the region as a whole has outpaced others with regard to demonstrated rapid adoption and deployment of RosettaNet XML-based standards and this trend supports the notion that there is a growing focus on B2B trade in Asia.

"The launch of RosettaNet Philippines is indicative of an extended commitment by the local community and further exemplifies the critical need for increased supply chain efficiencies in Asia and beyond."