RealTime IT News

IBM Takes Rich Media Beyond Banners

IBM Corp. this week announced HotMedia 2.5, a tool designed to make it easier for companies to create interactive online business media.

This release of HotMedia enables companies to easily integrate bandwidth-intelligent, high-volume multimedia with their current online business processes.

IBM (IBM) HotMedia 2.5 allows developers to synchronize HotMedia streaming audio with images for a more interactive Web-based presentation, slide show and/or panorama. This release also includes a batch processing feature which provides high-volume Web sites with the ability to automate the production of large amounts of rich media content.

In addition to the new synchronization and batch processing enhancements, HotMedia 2.5 includes:

  • Enhanced streaming audio with selectable quality that provide options to trade-off bandwidth and listening experiences
  • A new graphical user interface for Windows and Mac platforms for convenient copy/paste and other ease-of-use functions
  • Player Control Application Programming Interface for the JavaScript-based control of HotMedia to create customized navigation and playback controls
  • Image scrolling for advanced ticker effects
  • GIF transparency support for optimizing bandwidth and memory usage
  • Floating tool tips (hot spots) for enhanced interactivity in rich media experiences
  • User specified time interval for auto transition from thumbnail images for additional control of page download characteristics
  • Event triggers for creating rich media experiences, including mouse-over streaming audio or daisy-chained panoramas
IBM believes HotMedia is "the first rich media technology for the Web to fully harness the power of Java." The HotMedia player is actually composed of tiny applets--typically less than 10 Kbytes in size--which are downloaded to the user as they are needed. This requires no plug-ins or special server requirements.

HotMedia's new JavaScript player control API enables the tool to work with other objects in a Web application. HotMedia objects (such as slide shows, videos, panoramas and tours) can be controlled from within the user interface without any plug-ins or special controls. The slideshow feature works with content or presentation products that can generate HTML or GIF/JPEG files.

For pricing or additional information about IBM HotMedia 2.5, visit the IBM HotMedia Web site.

We have made updates to our Privacy Policy to reflect the implementation of the General Data Protection Regulation.