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IBM Takes Rich Media Beyond Banners

IBM Corp. this week announced HotMedia 2.5, a tool designed to make it easier for companies to create interactive online business media.

This release of HotMedia enables companies to easily integrate bandwidth-intelligent, high-volume multimedia with their current online business processes.

IBM (IBM) HotMedia 2.5 allows developers to synchronize HotMedia streaming audio with images for a more interactive Web-based presentation, slide show and/or panorama. This release also includes a batch processing feature which provides high-volume Web sites with the ability to automate the production of large amounts of rich media content.

In addition to the new synchronization and batch processing enhancements, HotMedia 2.5 includes:

  • Enhanced streaming audio with selectable quality that provide options to trade-off bandwidth and listening experiences
  • A new graphical user interface for Windows and Mac platforms for convenient copy/paste and other ease-of-use functions
  • Player Control Application Programming Interface for the JavaScript-based control of HotMedia to create customized navigation and playback controls
  • Image scrolling for advanced ticker effects
  • GIF transparency support for optimizing bandwidth and memory usage
  • Floating tool tips (hot spots) for enhanced interactivity in rich media experiences
  • User specified time interval for auto transition from thumbnail images for additional control of page download characteristics
  • Event triggers for creating rich media experiences, including mouse-over streaming audio or daisy-chained panoramas
IBM believes HotMedia is "the first rich media technology for the Web to fully harness the power of Java." The HotMedia player is actually composed of tiny applets--typically less than 10 Kbytes in size--which are downloaded to the user as they are needed. This requires no plug-ins or special server requirements.

HotMedia's new JavaScript player control API enables the tool to work with other objects in a Web application. HotMedia objects (such as slide shows, videos, panoramas and tours) can be controlled from within the user interface without any plug-ins or special controls. The slideshow feature works with content or presentation products that can generate HTML or GIF/JPEG files.

For pricing or additional information about IBM HotMedia 2.5, visit the IBM HotMedia Web site.