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PowerTV Integrates Product With PersonalJava

PowerTV, a software solutions developer for digital interactive cable TV, this week announced it had integrated Sun Microsystems' PersonalJava technology with its set-top box system software.

This integration provides PowerTV with the capability to license its technology directly to OEMs and cable operators.

The licensing agreement will provide cable operators with a direct link to Java technology and a wide variety of Java-enabled interactive applications in the digital cable environment, a statement issued by PowerTV said.

The addition of Java TV APIs to PowerTV's system software is designed to help speed the delivery of interactive applications to digital cable television. For example, once an application is written in PersonalJava language, it can run on any platform that uses Java technology. This will enable cable operators to offer subscribers the applications they are familiar with in PC and Internet environments on their digital cable systems.

By adding Java technology to PowerTV's system software, application developers will have a flexible, open platform that supports various "write once, run anywhere" interactive applications, such as Intertainer's entertainment on demand services, a statement issued by the company noted.

Founded in 1994, PowerTV designs set-top box operating system and applications platform for broadband networks. Based on open standards, the company's technology leverages Internet protocols that allow Web content and services to be used on television. Services will include electronic program guides, e-mail, video-on-demand, e-commerce, interactive advertising, and personalized information. The company will also provide the SofaSOFT suite of Internet-based digital cable services.