WebCriteria Launches Site Behavior Agent
Page 1 of 1
WebCriteria Inc. Wednesday unveiled its next-generation SiteProfile service.
At SiteProfile's core is "Max," an intelligent browsing agent that simulates a typical user, and how they see, think and move through a Web site. Max is able to determine how fast and easy it is for visitors to navigate through a Web site and find desired content or products. This facilitates the improved retention of first time visitors and higher click-to-close sales ratios.
WebCriteria also announced its Visitor Satisfaction Profile (VSP), a Web-based survey that provides real-time feedback on customer satisfaction, along with SiteAdvisory Services, which offers detailed usability analysis of report findings. The combination of Max's objective measurements with direct customer feedback and expert advisors provides a standard for measuring the usability of Web sites.
Enhanced SiteProfile reports are delivered via the Web, enabling click-throughs from high-level summaries to detailed data on site usability. The report focuses on the factors that are most responsible for driving repeat visitors--speed, ease of navigation and content. The enhanced SiteProfile report enables e-business managers to obtain an "aerial view" of site usability and competitive ranking, and developers are able to drill-down to URL-by-URL analysis. The new report also identifies pages that may be slowing access to subordinate pages, providing root-cause analysis of site usability issues.