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Macromedia Launches New Authoring App

Macromedia Inc. Monday rolled out the first authoring software that allows developers to visually create and edit data-driven Web applications on multiple server platforms.

Macromedia's (MACR) Dreamweaver UltraDev can accelerate delivery of projects ranging from dynamically generated pages and forms, to enterprise class solutions such as e-commerce stores, inventory management systems and database applications for intranets.

For convenience and reliability, Dreamweaver UltraDev generates applications that take advantage of active server pages, Sun Microsystems Inc. (SUNW) JavaServer Pages (JSP) and Allaire Corp. (ALLR) ColdFusion Markup Language technologies to connect to industry standard servers.

Dreamweaver UltraDev also allows users to preview Web applications populated with live, editable data within the authoring environment. Application builders can inspect databases, build queries, create application logic, and then view dynamic content using Live Data Preview.

This June, Macromedia Dreamweaver UltraDev will be available for both Macintosh and Windows platforms at an estimated street price of $599. Registered Dreamweaver 3 customers can purchase Dreamweaver UltraDev for a special price of $299.

Macromedia first announced the arrival of UltraDev in April. The firm also expects to roll out its LikeMinds E-Mail soom. This tool uses "collaborative filtering" technology to analyze the surfing and buying patterns of large groups of Web users to predict future behavior. Its purpose is to help Web sites target e-mail to specific consumer and demographic groups.