Digital Lava Demos FireStream Encoding Station
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Digital Lava Inc. Monday launched an integrated hardware and software platform that enables users to encode for streaming media concurrently and in real time to multiple data formats and bit rates.
FireStream Encoding Station's patent-pending encoding solution will be on view at Streaming Media East in New York, June 12-14.
The product utilizes proprietary encoder control software with file and job management features to create a user defined mixture of outputs in a variety of multiple formats and data rates, including Microsoft ASF, RealNetworks RM and MPEG-1.
The software interface enables users to configure a job setup and output requirements based on their individual distribution needs.
The product was originally conceived and developed as a means to improve the efficiency, turnaround time and cost structure of the company's publishing process of rich media presentations, according to Bob Greene, chief executive officer of Digital Lava.
"By leveraging our core technology based upon industry standards with the experience of encoding thousands of hours of content through our publishing services group, we were able to develop an elegant and efficient solution," he said
He added that the product solves a large problem with current commercially available alternatives by synchronizing all encoded outputs. Additionally, an encoder control software provides for unattended termination of all encoded streams thereby freeing users to attend to other tasks and saving overhead costs.
3 Point Digital, will build, test and support the FireStream Encoding Station as well as provide exclusive West Coast distribution.