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IBM Unleashes Streaming Media Product

IBM unveiled HotMedia 3.0, which incorporates streaming video and 3D imaging.

The product enables interactive and visually stimulating effects, resulting in longer stays on the Web site, increased business and significant cost savings, according to Dr. Armando Garcia, vice president IBM Content Management Solutions.

The product is a rich media solution based in Java technology with a single file output. It incorporates streaming video and audio, 3D imaging, synchronized audio, panoramas, multi-track animations and more in one authoring environment, requiring no special servers or plug ins and is available at no charge.

Additionally, transactional capabilities allow users to initiate transactions within the HotMedia object. Customers can stay on the Web site of their choice without having to go to another page to close a transaction.

The HotMedia player is broken into tiny applets (typically 10 Kbytes in size), which are delivered to the user on an as-needed basis. This patented "Smart Content" technology requires no plug-ins or special server requirements. The new 3D functionality in HotMedia 3.0 supports Virtual Reality Modeling Language 2.0 (VRML), a widely accepted standard that represent 3D objects, giving customers a true interactive 3D experience.

"Finding a niche in the ever-changing, competitive Internet marketplace is becoming more of a challenge "said Matthew Herman, vice president, GoOnline Networks."HotMedia gives us a competitive advantage because it allows us to bring our products to life."