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e2 Software Unveils Customer Response Product

e2 Software introduced a product named "e2 SalesOffice--Start," designed to enable companies to respond cost-effectively to e-mail requests for information.

The new tool is designed to help even small companies expand their Web-based businesses competitively.

"We created e2 SalesOffice--Start because our e-commerce customers' main issue was how to effectively handle e-mail requests for information per day," said Johnny Anderson, e2 Software's president and CEO. "With this product, our customers can answer their Web visitors faster than their competition, and it's part of a scalable solution that can grow with them as their Web business increases."

A client/server system, e2 SalesOffice--Start can handle large volumes of customer e-mail and uses an auto-responder to reply to it with personalized messages, the company said. It is an intelligent rules-based system, selecting and customizing e-mail templates from the SmartCollateral database to make the replies. The system also supports live customer representatives by routing the inbound e-mail to the appropriate personnel, the firm said.

With e2 SalesOffice--Start's client module a user can access a centralized SQL database of all Internet leads, contact records and communication histories. The system supports HTML e-mail, enabling companies to include graphics, animation or video within their messages.

e2 SalesOffice--Start is normally priced at $4,995, but for a limited time, the firms said it can be purchased for just $1,495.