Ad Manager Software Targeted Towards Sales, Profits
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Solbright Inc. today launched AdSuite, the first product suite designed to automate advertising sales, trafficking, and billing for Internet media companies.
Solbright's AdSuite provides Web-based management of processes including the electronic exchange of proposals and contracts through ad submissions, trafficking, and invoicing.
The first available component of AdSuite, AdTraffic Manager 1.0, automates the ad submission process: matching insertion orders, error checking and approval, customer notification, and adserver data entry. This significantly reduces the repetitive, time-consuming, and labor-intensive tasks associated with manual processing.
Forthcoming are two additional components: AdSales Manager, which automates ad sales and contract management, and AdBilling Manager, which addresses billing and invoicing for online media companies.
In addition to its adserver partners, Solbright has also developed and continues to develop nonexclusive partnership agreements with leading ad measurement, audit, and media planning services.
Creative files can be received by the AdTraffic Manager via e-mail, FTP, URL Page Pick-up, or through an HTML browser interface with direct upload capabilities.