ALC Interactive Debuts "EyeStopping" Video
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ALC Interactive recently introduced "EyeStoppers," a service that allows full-motion video footage to be converted to standalone graphics files for use on Web pages that are viewed by any browser, without Java or plug-ins.
According to ALC Interactive, recent tests have indicated that the use of full-motion video increases clickthrough rates and product sales on a Web site.
In one such test, a static ad banner for ALCi's Catalog Request Center received an average 1.45% click rate, while the banner ad that contained video received almost double at 2.77%.
For additional information, or to see the EyeStoppers in action, visit the EyeStoppers Web site.