Personify Signs Four Commerce Sites
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San Francisco-based Personify Inc., a provider of interactive marketing software and services, said that BabyCenter, chipshot.com, Fogdog Sports, and apartment finder site SpringStreet have signed as customers.
By collecting behavioral data about users from multiple sources, Personify software uncovers distinct audience segments that can be used to help marketers determine the most effective action for reaching their target audiences. This allows retailers to optimize advertising campaigns, promotions, merchandising opportunities, site design and content.
"Imagine if 97 out of 100 people walked into Safeway and left empty handed!" said Eileen Gittins, CEO of Personify.
"This is what many Web retailers are experiencing daily. The typical e-commerce site converts less than 3 percent of their visitors into customers. Personify helps gain valuable insight into how people are actually behaving. . .and enables the marketer to take informed action - run an ad or e-mail campaign, present a special offer or change site content."