Hanover Direct, RS Software India Launch E-commerce Venture
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The two companies will work to develop software, systems and programming for Internet based electronic commerce applications in the direct marketing and retail areas.
The initial effort will be to support the requirements of Hanover's Web services division. This includes enhancing the functioning and flexibility of the company's 'plug and play' common system platform as well as providing technical support for its portfolio of Web services.
"This joint venture gives Hanover a superb partner who can help accelerate the timeline for making our world class, common systems platform into the premiere platform for serving e-commerce. The venture also allows us to provide Hanover's portfolio of Web initiatives with the scalable resources we need including creative marketing, site creation, maintenance and management," said Rakesh K. Kaul, president and chief executive officer of Hanover Direct. Financial arrangements were not disclosed..
The joint venture follows Hanover's realignment announcement earlier this year. The realignment transitions Hanover from one integrated catalog company into two Internet-driven divisions, one focused on brand marketing and the other, a Web services division, focused on providing the front and back-end services required by direct marketing and e-commerce brands.
Hanover offers more than 80,000 stock keeping units via catalog and e-commerce Web sites.