RealTime IT News

New Media/E-Business Leadership Conference Set

The challenge of leveraging e-business to enhance customer relationships, while protecting consumers' privacy, will be the focus for PricewaterhouseCoopers' Summit '99, to be held at the New York Supper Club on June 29.

Forbes Magazine will debut this year as the Summit '99 media sponsor. The program features a series of discussions on recent developments and related issues concerning electronic business, consumer behavior and Web advertising strategies.

The conference will also premiere Harris Poll Interactive's eCommerce Pulse, the first survey of its kind to provide definitive rankings for e-commerce companies in specific categories, such as auctions, books, clothing, computer hardware/software, electronics, music and video, toys and travel. The survey will be the first report on a quarterly e-commerce benchmark study designed to analyze the best way to build online brand awareness, revenue both off and online and customer satisfaction and retention.

The day-long program will focus on the struggle to attract and keep customers by addressing questions such as: How can senior-level executives re-examine assumptions about supplier relationships, time-to-market, and the value propositions they present to customers? How can companies that wish to reap maximum benefit and maintain a competitive edge institute online business practices that make consumers comfortable with using their services? How does the growth of e-commerce impact online publishing models?

"The Summit is designed to provide attendees with the latest value-added information that they can immediately put to use on behalf of their organizations and their customers," said Tom Hyland, partner and chairman of PricewaterhouseCoopers' New Media group.

As media partner, Forbes will webcast the keynote addresses on the Forbes Digital Tool. To register for the conference, call the Summit Hot Line at (212) 704-8206, or e-mail conference coordinator Amy Benkoske at amy_benkoske@edelman.com.

The PricewaterhouseCoopers New Media Group provides consulting, business assurance services, ad delivery and privacy attestation and consultation, assistance with mergers and acquisitions, tax planning and compliance, capital structuring and employee benefits and executive compensation packages.