Beyond.com Forms E-Commerce Alliance With Road Runner
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Sunnyvale, CA-based online software store Beyond.com entered into an agreement with broadband cable service provider Road Runner/ServiceCo to provide both downloadable and shrink-wrapped software to Road Runner's 250,000 customers.
"Gaining access to the majority of broadband cable customers in the United States gives Beyond.com an opportunity to offer broadband subscribers a way to digitally download software in an optimal, high-speed environment," said Mark Breier, president and chief executive officer of Beyond.com.
"We're extremely excited about offering a software retailing experience that can't be duplicated in any traditional dial-up environment," said Meredith Flynn-Ripley, vice president of product management for Road Runner. "With the Road Runner Beyond.com store, our customers will be able to purchase and download a large inventory of software titles at speeds 100 times faster than standard dial-up speeds."
Beyond.com offers more than 44,000 software and other digital products across 100 categories. More than 5,600 of these products are available for immediate digital delivery. Financial terms of the deal were not disclosed.