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RealTime IT News

Hong Kong Tourist Site Wins Travel Award

The Hong Kong Tourist Association (HKTA) has won a best Web site award from the Pacific Asia Travel Association (PATA) for its "Hong Kong - City of Life" tourist campaign Web site.

The site provides updated online information on Hong Kong, including entertainment, events and travel information, and contains multimedia options, competitions, virtual tours, games, special hotel offers and joint promotions -- all aimed at potential tourists and the global travel industry.

The HKTA is a statutory body established by the Hong Kong government to promote all aspects of tourism in Hong Kong.

"Our new identity is aimed at presenting HKTA as a community passionately committed to serving international visitors," said Douglas Gautier, deputy general manager, Hong Kong Tourist Association. "We are very pleased with this award and the response from visitors exploring our new online presence has been very positive."

"We are innovative and proud of it and so it is appropriate that we have harnessed the latest technology to beam our new identity and commitment around the world," said HKTA's head of interactive multimedia, Hermann Ruegg. "Since the re-launch of our Web site in May 1998 our hits have more than tripled to over 12 million per month."

"This award is especially significant because it recognizes travel marketing excellence. The whole purpose of our site is to attract visitors to Hong Kong, and our interactive content with competitions and special offers is working very well," Ruegg added. "The Internet is now a key part of our overall marketing mix."

Hong Kong-based web developers, the Web Connection, designed the HKTA Web site which also won a U.S. Web Marketing Association WebAward in December 1998.

Peter Hamilton, CEO of the Web Connection said, "We are delighted that our client has received international recognition for the "Hong Kong - City of Life" tourist campaign from Asia's leading, independent travel association."

Web Connection is on a regional expansion drive with the recent acquisition of the design division of Japan's Linc Media.