Priceline.com Expands Its Hotel Offerings
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Stamford, CT-based name-your-price e-commerce operation Priceline.com expanded its hotel room marketplace to include service in more than 1,100 cities, towns and resort destinations in all 50 states.
Priceline.com said that 4,250 brand-name hotels have now joined the program--an increase of 283 percent over December 1998. Meanwhile, the total number of cities covered has risen 550 percent since December.
Priceline.com's enhanced hotel room service also features "smart-find" technology that makes naming your price for a hotel room easier. Travelers type in the city or town where they want to stay, and the service finds rooms in the city they want and recommends nearby towns where empty rooms also might be available.
"Priceline.com's enhanced hotel room service was designed in response to customers who wanted more coverage, more choice and an even easier, faster way to name their price for brand-name hotel rooms," said Rick Braddock, priceline.com's chairman and CEO.
A national advertising campaign supporting the expansion of priceline.com's hotel service begins this week, the company said, featuring priceline.com's celebrity spokesperson William Shatner. Spending details were not disclosed.
Priceline.com first introduced its hotel service in 26 markets in October 1998.