Ticketmaster Online-CitySearch to Sell MetroCards
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New Yorkers and visitors to the city can now purchase MetroCards online thanks to a partnership between Pasadena, CA-based Ticketmaster Online-CitySearch and MTA New York City Transit (NYCT).
The one-year exclusive deal allows consumers to purchase a wide range of NYCT MetroCards online at the metrocard.citysearch.com Web site. Financial arrangements were not disclosed.
CitySearch will be MetroCard's only online merchant and will support and maintain the e-commerce system. In addition to purchasing MetroCards on the CitySearch Web site, consumers can get music, sports and theater tickets online, make reservations, and buy products from local businesses on the New York Web site.
"Now on one site, a person can read a theater review, purchase tickets, select a restaurant and buy a MetroCard to get them there," said Charles Conn, CEO of Ticketmaster Online-CitySearch. "Our goal is to offer a complete closed-loop service to consumers: providing them in-depth information on where to go and what to do, then offering solutions that help them get things done."