RealTime IT News

CyberShop Inks E-Tail Deal With Infoseek

CyberShop International, Inc. will become a featured merchant on GO Network's GO Shop shopping service, the companies announced Friday.

The agreement calls for Cybershop to prominently display items from its main Web site on the GO Shop homepage, and also on the Apparel & Jewelry department page and on related search results pages. Financial terms of the arrangement were not disclosed.

The agreement provides access for GO Network users to CyberShop's designer and brand name product in various categories. Substantial discounts of up to 80 percent off original prices are also available, as well as auctions, daily and weekly features, and promotional offerings.

"GO Network provides merchants like CyberShop the opportunity to market to more than 23 million users in a surprisingly integrated environment, so shoppers are already thinking in terms of specific buying categories," said B.D. Goel, vice president and general manager of commerce for Infoseek. "By also providing dynamic merchandising tools, GO Network and CyberShop can work together to create a compelling Internet shopping experience."

Today's announcement comes on the heels of other recent arrangements, including Cybershop's partnership with Amazon.com. The company said its merchandising strategy aims to target outlet store and off-price categories and make its foray into the online auction arena. Cybershop also has partnerships with AOL, Excite, Yahoo! and Microsoft.

Cybershop features merchandise such as housewares, electronics, toys, luggage, home office, jewelry and watches. Product brand names include August Silk, BCBG, Bisou Bisou, Braun, Calvin Klein, Carole Little, Cartier, Cusinart, Dansk, DeLonghi, DKNY, Dolce and Gabbana, Elizabeth, Fendi, Fila, Fubu, Jones NY, Krups, Laundry, Liz Claiborne, Movado, Polo Ralph Lauren, Pooh, Sharp, Tag Heuer, Versace, and XOXO.

"Securing this key area will help to position us as the premier place to shop for 'great deals on great brands'," said Jeff Tauber, CyberShop chairman and CEO. "We're thrilled to continue to extend our reach through GO Network's powerful distribution platform. This marks the ninth significant agreement we've forged in the last year."