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HP, BroadVision Seal $35 Million E-Commerce Venture

Hewlett-Packard Co. Monday announced plans to invest $35 million over the next three-and-a-half years in BroadVision Inc., in an e-commerce and knowledge-management solutions alliance.

The partnership, part of HP's e-services initiative, is aimed at offering enterprise customers the ability to deploy a series of advanced, personalized business-portal solutions. The offerings will include integrated commerce, marketing and customer-relationship management on Web sites, e-mail, call centers, PCs, kiosks, mobile phones and personal digital assistants (PDAs).

In addition, HP said it will resell and support the current BroadVision One-To-One suite of e-commerce, financial-services and knowledge-management Internet applications worldwide, in tandem with certain HP technologies.

HP/BroadVision solutions will be developed on HP's new HP 9000 N-Class Enterprise Server with the HP-UX 11 operating environment and HP's WebQoS technology. HP said these solutions are aimed at enabling enterprise customers to provide personalized service to customers, suppliers, partners and employees, and prioritize individual users. Differing from other business-portal offerings, HP said the products will be pre-configured, pre-tested complete solutions that run on cross platforms and will save time, effort and expense of developing e-commerce solutions in-house.

"One of the keys to the new service economy that HP is helping to create is the notion of e-loyalty, or customer intimacy via the Web, which is more of a challenge to create online than in the physical, face-to-face world," said Ann Livermore, president and chief executive officer of HP's Enterprise Computing.

"This is one of the reasons for our strategic relationship with BroadVision. As one of the pioneers of e-loyalty, BroadVision will be instrumental in helping us fulfill our goal of leading the next chapter of the Internet, which we believe will focus on the electronic linking of personalized services, delivered instantaneously and automatically over the Web."

Presently HP is deploying BroadVision solutions throughout several of its international divisions. Both companies have also sold e-commerce, financial services and knowledge-management applications to their global customers and partners.

"HP's commitment to BroadVision is an example of technology leaders with a shared e-services vision working closely to deliver mature, reliable and complete solutions to our customers," said Nigel Ball, general manager of HP's e-services division.

"Our customers need an easy, self-sustaining solution that offers the highest levels of personalized service to their customers and partners; ties in easily with their existing IT structure and gets them to market quickly without costly development, testing and deployment cycles," Ball said.