RealTime IT News

Steeplechase Media, Big Entertainment Form Alliance

Boca Raton, FL-based Big Entertainment Inc. signed an e-commerce marketing agreement with Steeplechase Media Inc., a Hollywood-based interactive TV content developer.

BigE will make available entertainment-related merchandise through a link that Steeplechase will integrate into its various interactive TV and broadband projects. Financial terms of the agreement were not disclosed.

Owners with interactive television systems, such as the Microsoft WebTV Network Plus, the WebTV for Windows feature of Windows 98 and other distribution platforms that adhere to the Advanced Television Enhancement Forum (ATVEF) standards will be able to buy movie and TV-related merchandise simply by accessing the BigE link on all of Steeplechase Media's enhanced shows and networks. BigE links will also be part of Steeplechase Media's broadband content initiatives.

"We're always looking for new and easy ways to reach movie and TV fans across the country," said Mitchell Rubenstein, chairman and CEO of BigE. "This partnership with Steeplechase will help us achieve this goal by creating an easy to use connection between TV shows and networks, new broadband content and services and our online studio store."

Specific interactive TV projects featuring the BigE link are expected to be announced shortly.

Big Entertainment owns bige.com, an online studio store offering thousands of entertainment products from Hollywood studios, TV networks, and popular culture.

Steeplechase Media Inc. was formed to create content and technology for PC/TV convergence. The company is headed by Larry Namer, founder of Entertainment Television Inc., Comspan Communications, Movies USA Magazine, and several other new cable networks; and Rick Portin, executive vice president, who has a 25 year background in the area of television production with E! Entertainment Television and Viacom.