CNN.com Launches E-Commerce Operation
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Atlanta-based CNN.com, "in response to the growing popularity of online shopping," this week launched Shop@CNN, a category-exclusive online vendor service on its main site.
Shop@CNN is designed to provide CNN.com users with access to online vendors from anywhere within the site, including the homepage.
"We want to provide the ideal commerce environment for our advertisers," said Nicole Vogel, vice president of business development for Turner Interactive Sales. "We've created a vehicle that offers them category exclusivity and increased visibility throughout every page of CNN.com."
Shop@CNN is integrated into every page of CNN.com by means of an advertising box that appears on a new second vertical navigation bar to the right of the CNN news content. Each advertiser will highlight a specific product in the navigation bar and main page on a rotational basis.
The CNN Web sites averaged 141 million page impressions per week during March according to Cyber Dialogue figures, the company said.