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Inc. Magazine to Launch New Internet Company

The Boston-based Goldhirsh Group, which publishes Inc. magazine, said it will establish a separate corporation to launch inc.com, a site for small businesses on the Web.

Chairman Bernard Goldhirsh said the move will be "a very significant investment in the expansion of the inc. franchise."

The goal of inc.com "is to be the primary destination site for small businesses entering the Web," the company said, offering information, products, services, applications and solutions designed and produced for small business owners. Revenues will be generated through e-commerce, advertising, sponsorship and content syndication.

"This major expansion of Inc.'s Internet business is rooted in the company's success as an established leader in franchise development and business extension in the publishing industry," said Robert LaPointe, currently president of Inc. Business Resources.

"With Inc. magazine as the foundation, we have expanded into numerous businesses to serve our market, from national conferences to business consulting, including the start of Inc. Online in 1996," said LaPointe, who will be president of the new company. "The company's experience in launching this award-winning and profitable site and the rapid adoption of the Web by small and mid-size businesses set the stage for inc.com."

Goldhirsh will serve as CEO of inc.com while a search is underway to fill that position. The staff of inc.com will be located in a new venue separate from the magazine's headquarters in Boston.