RealTime IT News

Digital River Partners With Global Directmail

Minneapolis-based ESD firm Digital River formed an international partnership with Global DirectMail, a direct marketer of brand name and private label computer, office and industrial products.

Digital River will offer more than 100,000 digital products for electronic delivery through Global's U.S.-based online store, as well as its online stores in the United Kingdom at www.globaldirect.co.uk and www.misco.co.uk.

In both the U.K. and U.S. partnerships, Global will enhance its current online offerings and its capability to sell downloadable products to its customers. Additionally, Digital River will provide marketing and merchandising services to Global that highlight product specials. Financial arrangements were not disclosed.

"Digital River provides us with the ability to deliver the most extensive selection of digital products including software directly to consumers' desktops," said Bob Dooley, Global DirectMail's senior vice president for sales and marketing. "One of the keys to our business strategy is the ability to provide our customers with a broad selection of products from Digital River's inventory. Additionally, by partnering with Digital River, we are able to focus on promoting our online store."

"By teaming up with Global in the U.K., we are reaching a larger European audience and further demonstrating the global benefits of electronic software delivery," said Ian Yarlott, general manager of Digital River's European office.

Global DirectMail Corp., which is changing its name to Systemax Inc., has developed an integrated system of branded e-commerce Web sites, direct mail catalogs, and relationship marketing to sell private label and name brand PC hardware, related supplies and industrial products to businesses in North America and Europe.