RealTime IT News

Wireless Dimension Changes Name to

Seattle-based Wireless Dimension, a Web retailer of wireless phones, service plans and accessories and parent company Nth Dimension Corp., changed their product and corporate identities to and Inc., respectively.

"The brand name better communicates our core consumer benefit of helping consumers quickly and easily 'get to the point' of a smart wireless purchase," said Court Lorenzini, co-founder, chairman and CEO of Inc. can allows consumers to compare side by side virtually every available wireless phone and service plan in their area, identify what meets their needs and buy online. also announced a joint e-commerce venture with supply retailer Staples Inc. whereby will manage the co-branded wireless telecommunications store within also announced third-round equity financing of approximately $14 million, including a $3.5 million investment from Staples, which brings's total funds raised to nearly $18 million. Other investors in this round are Columbia Capital Equity Partners II, Cedar Grove Partners, Oak Investment Partners, IDG Ventures and Kirlan Venture Capital.