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Rbid.com Launches Online Auction Site

Laguna Hills, CA-based Rbid.com Inc launched Rbid.com Auction and began a national marketing and advertising campaign to promote it.

The company said the launch of the Rbid Auction house allows hundreds of merchants from its Rmall as well as individuals to list an unlimited number of products with photos on a no up-front fee basis.

The Rbid Auction operation will include a built in escrow account that allows everyone to safely bid, buy and sell online knowing that the funds and items sold will be safely handled throughout the auction process, the company said.

The marketing campaign includes Internet banner advertising and national TV and radio infomercials. Spending was not disclosed.

"The completion of the Auction house makes Rbid a powerful competitive force in the Internet e-commerce world," said Rbid's president and CEO Peter J. Ferras. "Our unique Web store development engines allow any merchant to build a professional looking Web store with full e-commerce solutions in minutes with direct access to the Rbid Auction to continuously channel and sell their products with little effort."