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Netcentives Unveils Outsourcing Services

San Francisco-based incentive marketing operation Netcentives Inc. launched a suite of new products and services for outsourcing that build on the company's ClickRewards Shopping Network.

New programs include Netcentives Custom Loyalty Networks, which are privately branded loyalty networks for major brands and portals; ClickRewards@Work, bringing the incentive currency of ClickRewards to the enterprise; and Netcentives Professional Services, the company's e-commerce architects, available for integration and application development in support of electronic business.

"Our products are a powerful hybrid of technology, operations, services and partnerships," said West Shell III, president and chief executive officer.

The outsourced solutions include software, promotion design, operational support, technical and customer service support, tracking, measurement and reward fulfillment.

ClickRewards, ClickRewards@Work and Custom Loyalty Networks are all built on a proprietary Java-based, end-to-end reward management platform called Secure Reward Architecture, allowing the safe exchange of promotional currency over the Internet, the company said.

Netcentives Custom Loyalty Networks are privately branded loyalty programs designed for portals and other consumer aggregators, such as credit card issuers and community sites. These programs include a custom-branded currency, customized reward catalog, member registration, tracking and redemption processes, statement presentation and redemption and fulfillment programs, among other services.

ClickRewards@Work is a Web-enabled corporate incentive program. Leveraging the ClickRewards architecture and network of airline partnerships, ClickRewards@Work is a flexible incentive program to drive sales, improve customer service and encourage employees to participate in corporate recruitment and training. Netcentives Professional Services

Netcentives Professional Services (formerly the Panttaja Consulting Group, which Netcentives acquired late last year) offers IT and e-commerce executives a team of technology-neutral experts who use proven methodologies for designing and developing scaleable, effective and reliable electronic business applications.

NPS clients have included Looksmart, The San Francisco Opera, CATS (Computer Assisted Testing Service), Actel and Gensler Associates, among others.