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Survey: Online Shoppers Will Cut Spending At Traditional Stores

A new industry survey says that online shoppers plan to decrease the amount of money they spend at off-line stores in favor of spending more at online retailers.

Fully 24.1 percent of online consumers believe that their Internet/online shopping use will decrease the amount they spend on products and services at neighborhood or regional retail stores in the next six months, according to online market research firm NFO Interactive.

The NFO Interactive net.query results are based on responses from 1,979 online consumers on the impact of the Internet on conventional retail sales The survey also found that 23.8 percent of online shoppers said their Internet/online purchasing has increased the total amount of money they have typically spent in a year on products and services.

"This data not only corroborate the accelerating shift away from traditional retailing but more importantly suggest that the Internet may well be driving increased primary demand," said Charles Hamlin, president of NFO Interactive Inc. "More than ever, traditional retailers and manufacturers must consider the strategic reallocation of their resources if they hope to be competitive today and certainly tomorrow. The days of wait and see are quickly drawing to a close."

NFO Interactive is a division of NFO Worldwide Inc. a provider of research-based, marketing information to the business community.



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