RealTime IT News

Peapod Will Use Dynamo Product Suite

Art Technology Group Inc., a developer of e-commerce and online personalization applications, said that online grocer Peapod will deploy its next-generation Web site utilizing ATG's Dynamo product suite.

Dynamo offers a high-performance, scaleable e-commerce platform designed to increase traffic capacity and build a personalized site that matches the interests and buying habits of customers, ATG said.

"Peapod is very focused on our relationship with our customers," said Tim Franklin, director of e-commerce development at Peapod. "ATG's Dynamo product suite enhances that relationship and provides additional value-added features to our existing customers."

"The management and delivery of personalized information to online customers is redefining how online retailers conduct business," said Jeet Singh, president and CEO at ATG. "Dynamo provides Peapod with a high-performance e-commerce solution that can handle spikes in activity, scale to support future growth and customize each site visit to meet the demands of their customers."

Peapod also will launch a new service called "Peapod Packages" in conjunction with the new site built on Dynamo. Peapod Packages is a national service that allows customers to order non-perishable grocery, health and beauty, gift and care package products.