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Modacad Plans Name Change to styleclick.com

Los Angeles-based Modacad Inc. creator of the fashion e-commerce site styleclick.com, said it plans to change the name of the company to styleclick.com.

The planned name change is subject to shareholder approval at the company's upcoming annual shareholders' meeting.

"Styleclick.com is the brand name of the company's newly launched e-commerce site and accurately reflects the business in which the company is now principally engaged," said Maurizio Vecchione, Modacad's president and co-chief executive officer.

"The selection of 'styleclick.com' as the company name will also provide added benefit to our planned marketing and advertising campaigns by simultaneously creating brand recognition for both the company and its styleclick.com Web site."

Historically, the company's focus has been on developing and marketing CAD (Computer Aided Design) products for the fashion and textile industries, particularly in the business-to-business marketplace and in the consumer software industry.

"The name change represents another step in establishing ourselves as an Internet company and is a natural evolution of the transition we are undergoing," said Joyce Freedman, Modacad's chairman and co-chief executive officer. "With more than 11 years of experience, the company is a leader in 3-D rendering and digital content management."

Styleclick.com, markets popular names in fashion, footwear, gifts, cosmetics and style-related merchandise. The site offers products from more than 330 leading brand names. Styleclick.com features many products in high resolution with the ability to pan and zoom-in to inspect fabric texture, stitching, buttons and beading.

Featured products can be viewed in high resolution 3-D rotation, providing visually rich images that allow consumers to see products from all angles and to compare the look of related products from different manufacturers.