RealTime IT News

iMall, First Data in E-Commerce Pact With SmartAge

iMALL Inc. and First Data Merchant Services Corp., a subsidiary of First Data Corp., signed an agreement with SmartAge Corp. to deliver e-commerce services to about 250,000 existing members as well as its new business customers.

As a result, SmartAge customers will be able to build commerce-enabled Web storefronts or add e-commerce features to their existing Web sites. Financial arrangements were not disclosed.

SmartAge, a Web services company focused on small and growing businesses, will privately label the joint iMALL/First Data e-commerce offering and begin marketing the solution through its Web site within the next 60 days.

The iMALL/First Data solution offered by SmartAge will include browser-based store building tools; hosting services; e-commerce components including a virtual cash register, shopping cart, sales tax calculation and shipping coordination; merchant accounts via an Internet application integrated payment gateway; and the imall.com and stuff.com shopping portals.

"Rather than try to market our e-commerce technology directly to small and medium size businesses, we believe that it is much more efficient and cost-effective to establish strategic alliances with companies such as SmartAge that have existing customer bases and then have them market our e-commerce solution to their customers," said Richard Rosenblatt, iMALL's chairman and chief executive officer.

"Our members will now be able to conduct full-scale electronic commerce with a best-of-breed set of tools," said SmartAge CEO William Lohse.