Mercantec SoftCart to Power GTE E-Commerce Solutions
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GTE said its newest e-commerce offering helps small businesses and entrepreneurs combine technology with business strategy to establish and maintain reliable online businesses with minimal financial investment. GTE E-Commerce Solutions provide technical support, marketing guidance and online security, the company said.
The solutions "provide an entry point and migration path for small business to enter the global marketplace, effectively erasing national borders and giving even the smallest of companies a worldwide reach," said Alex Coleman, vice president and general manager of GTE's Internet services.
The product suite includes Secure Sockets Layer (SSL) and public/private key encryption; Web hosting; a browser-based point-and-click store manager; a store construction wizard; a tax and shipping calculator; merchandising capabilities supporting standard retail functions, including the promotion of sales items, merchant-definable promotions, upselling, discontinued items and out of stock items; a virtual shopping cart; and marketing tips.