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FollowUp.Net, Launches ProfileTrakker for E-Merchants

FollowUp.Net, a provider of Internet database marketing tools, delivered ProfileTrakker, an interactive customer profiling and marketing application for e-commerce merchants.

The turnkey, hosted service builds and manages customer relationships, the company said. ProfileTrakker allows the vendor to accumulate specific customer preference information and then uses permission and one-to-one marketing techniques to reach out to shoppers to build loyalty and drive repeat purchases.

"Web merchants are investing huge sums of money to bring a customer to their site the first time," said Chris Woods, CEO and founder of the year-old FollowUp.Net.

"But after that first visit, most retailers don't have a solid plan to develop the customer into a loyal, repeat shopper. And if they do, their profiling software often treats a backwoods canoe paddler as if he was a "Miami-Vice" power boater, just because he bought a life preserver. Today's profiling and marketing solutions do not maximize the return on customer acquisition costs or create loyal customers."

ProfileTrakker is deployed from a stand-alone "marketing data center." Features include customer profile development, target marketing, database marketing, market research site feedback, newsletters, buyers' clubs, product warranty information and call center surveys.

Early customers include priceline.com, CDNow and Cooking.com. Pricing was not disclosed. Other FollowUp.Net products include SurveyTrakker, SiteTrakker, PulseTrakker, WarrantyTrakker, CallTrakker and PurchaseTrakker.