RealTime IT News Forms Alliance With Drug Emporium

Health site Monday established an e-commerce relationship with Drug Emporium, an online drugstore.

The agreement will allow users access to more than 20,000 discounted drug and healthcare products via, while simultaneously affording visitors access to's content and tools. is chaired by Dr. C. Everett Koop, former U.S. Surgeon General and recent Internet millionaire. said it will implement contextual marketing product placements to differentiate products, while providing convenience and choice to the visitor. For instance, visitors to the cold and flu area of will be able to choose highlighted Drug Emporium cold and flu products while in that content area. users also will have access to Drug Emporium's discounted over-the-counter medications, vitamin and nutritional supplements, medical equipment and health and beauty aids. Customers also will have the option of choosing overnight delivery for orders received by midnight the previous day.

Financial arrangements were not disclosed.'s content and information services will be integrated throughout the site.

The agreement calls for's Drug Checker tool to be integrated into every purchase. A visitor's entire order will be automatically reviewed to warn the customers of any possible adverse drug interactions. The Drug Checker feature will compare prescription medications, over-the-counter drugs and food products for potentially harmful interactions.

"This alliance with Drug Emporium extends our mission to empower consumers," said Donald Hackett, president and chief executive officer of

"This is the first of a limited number of strategic alliances that will provide our visitors with a shopping experience that brings both competitive prices and expanded choice."

Integration of the sites is expected to be completed by August.

Drug Emporium also owns and operates 140 brick-and-mortar stores as Drug Emporium, F&M Super Drug Stores and Vix Drug Stores.