drkoop.com Forms Alliance With Drug Emporium
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The agreement will allow drkoop.com users access to more than 20,000 discounted drug and healthcare products via DrugEmporium.com, while simultaneously affording DrugEmporium.com visitors access to drkoop.com's content and tools.
drkoop.com is chaired by Dr. C. Everett Koop, former U.S. Surgeon General and recent Internet millionaire.
drkoop.com said it will implement contextual marketing product placements to differentiate DrugEmporium.com products, while providing convenience and choice to the visitor. For instance, visitors to the cold and flu area of drkoop.com will be able to choose highlighted Drug Emporium cold and flu products while in that content area.
Financial arrangements were not disclosed.
drkoop.com's content and information services will be integrated throughout the DrugEmporium.com site.
The agreement calls for drkoop.com's Drug Checker tool to be integrated into every DrugEmporium.com purchase. A visitor's entire order will be automatically reviewed to warn the customers of any possible adverse drug interactions. The Drug Checker feature will compare prescription medications, over-the-counter drugs and food products for potentially harmful interactions.
"This alliance with Drug Emporium extends our mission to empower consumers," said Donald Hackett, president and chief executive officer of drkoop.com.
"This is the first of a limited number of strategic alliances that will provide our visitors with a shopping experience that brings both competitive prices and expanded choice."
Integration of the sites is expected to be completed by August.
Drug Emporium also owns and operates 140 brick-and-mortar stores as Drug Emporium, F&M Super Drug Stores and Vix Drug Stores.