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PlanetRx.com, Warner-Lambert Form Multi-Year Alliance

PlanetRx.com, a healthcare site for commerce, content and community, recently signed a marketing and e-commerce alliance to bring disease state management programs of Parke-Davis, a division of Warner-Lambert, to consumers.

According to the terms of the multi-year agreement, PlanetRx.com will receive guaranteed payments from Parke-Davis, a manufacturer of prescription and non-prescription products, over the course of the pact. In return, Parke-Davis will be the exclusive therapeutic disease state sponsor and will sponsor several disease specific PlanetRx.com satellite Web sites.

Disease state management is a systematic, proactive management model that facilitates an organized approach to a person's course of treatment. The primary objectives are to improve drug compliance and improve patient education. The interactivity available through the Internet makes disease state management programs more accessible, convenient and efficient.

PlanetRx.com said it plans to seek similar alliances for its numerous other satellite sites such as arthritis.com, impotence.com, infertility.com, cancer.com and obesity.com.

"Warner-Lambert is committed to increasing the visibility and access to its disease state management programs," said Maurice Renshaw, president, Parke-Davis U.S., vice president, Warner-Lambert.

"We chose to work with PlanetRx.com because of its dedication to providing consumers with resources that may help them to have a better quality of life."

The prescription site was also in the news earlier this month as the recipient of a $50 million round of investment led by News Corp. and E*Trade Group.