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Verticalnet Updates the Franchise

Verticalnet took another step in its transformation from a B2B e-marketplace company, this time rolling out a new version (4.0) of its "collaborative supply chain" applications.

This time around the software suite integrates the assets of Atlas Commerce, which the company acquired in December 2001.

The Malvern, Pa.-based company, a former rising star in the industry-specific vertical markets arena with a stock price that at one time was more than $140 a share, has refocused its business on enabling software that lets users, in effect, create private trading hubs.

The new release of the software enhances Verticalnet's sourcing, collaborative planning, and order management applications by offering integrated user management and single sign-on capabilities; easier trading partner enablement and integration; and increased ease of use and scalability, the company said.

"Verticalnet 4.0 eliminates some of the most significant barriers to collaborative commerce -- trading partner enablement, integration, and security -- enabling companies to collaborate with their suppliers and customers more efficiently to take costs and inventory out of the supply chain," said Kevin McKay, CEO of Verticalnet and former former SAP America chief executive officer.

The company has a 1-for-10 reverse stock split, designed to head off delisting by Nasdaq, scheduled to take effect July 15.