RealTime IT News

Free Forum to be Exclusive Free Offer Store on Senior.com

Free Forum Network, a network of 17 free-offer sites published by VentureDirect Worldwide, will become the exclusive free offer store on Senior.com, an online community for people 50 and older.

Under the agreement, offers from the Free Forum will be posted on Senior.com for its members. In addition, Free Forum will drive traffic to its own sites from Senior.com using banners, text links, and opt-in e-mail. Financial arrangements were not disclosed.

The Free Forum is already the exclusive free-offer store on ShopNow.com and provides free offers for the Excite Free Stuff Shop.

Senior.com has 50,000 registered users, and the deal should extend Free Forum's reach among the senior market, the company said.

"Seniors are powerful consumers who are great prospects for our clients," said Richard Baumer, president of VentureDirect. "They have time. They have money. And many of the Free Forum categories are areas of interest to them. With this deal, we are able to greatly extend our reach within this. . .market."

The Free Forum is a network of 17 highly targeted free offer sites published by VentureDirect Worldwide. Sites include: Be Your Own Boss, Catalogs, Education, Gardening, Generation X, Health & Fitness, Home & Family, Industrial & Engineering, Living/Style, Magazines, PC Shopper, Personal Finance, Sales & Marketing, Small Office/Home Office, Sports & Hobbies, Travel, and Women's Viewpoint.

VentureDirect Worldwide is an integrated direct marketing and media company. Services include online lead generation, list management, list brokerage, insert brokerage and management, card pac marketing, e-mail marketing, online media planning/buying, web site representation, print media buying, magazine space sales, recruitment advertising sales, and custom services.