Williams-Sonoma, Epicurious.com in E-Commerce Deal
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Epicurious visitors will have one-click access to Williams-Sonoma products related to Epicurious content and recipes. The companies will split revenues received from joint sales; other financial arrangements were not disclosed.
"Our goal is to offer the ultimate in customer service," said Pat Connolly, executive vice president and general manager of Williams-Sonoma's catalog division. "Our alliance with Epicurious not only provides cooking enthusiasts access to excellent content but directs them to the best cooking and casual entertaining merchandise as well. We view this as the first step in a larger relationship with CondeNet."
Williams-Sonoma just last week launched a bridal and gift registry Web site, integrated with its retail and catalog channels.
On the Epicurious site, Williams-Sonoma will handle all merchandising, fulfillment and commerce customer service, while CondeNet retains control over all content.
Williams-Sonoma has more than 300 retail stores and sends out five mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Hold Everything and Chambers).