RealTime IT News

Target Consolidates e-Sales

Making good on its 11-month-old technology deal with Amazon.com, discount store retailer Target launched an upgraded e-commerce site with merchandise not only from its own inventory and Amazon's, but also from Marshall Fields and Mervyn's.

The site - Target.com -- is powered by technology from Seattle-based Amazon , which signed a partner deal with Target last September.

At the time, Minneapolis-based Target said it selected Amazon.com's complete e-commerce technology services solution, including order fulfillment and customer care services for its current online properties, including Target.com, MarshallFields.com, Mervyns.com and GiftCatalog.com.

Today's relaunch makes good on that deal, which also included a Target store on Amazon's site. Target said that shoppers will find merchandise from all the stores available in one place whether they type in target.com, fields.com or mervyns.com.

Target is using Amazon's personalization technology, product recommendations and search functionality across all the stores, and offers one checkout incorporating all stores.

In addition to Web site technology services, Amazon.com will also provide order fulfillment and guest services for Target.com. Target.direct, the electronic retailing and direct marketing division of Target, will continue to manage the fulfillment for items purchased under the Marshall Field's and Mervyn's brands on the Web site.

Amazon's merchandise also is available at the Target site through a link.

"We believe combining Target's Web sites provides an even wider assortment of hip, chic products for guests," said Jerry Storch, vice chairman of Target.

Later this summer, Target will open a Marshall Field's store at the amazon site, complementing the existing online Target store.

Financial specifics were not disclosed, but the companies said previously that under the terms of the five-year agreement, Amazon.com will receive per unit fees and annual fixed fees.