RealTime IT News

Rare Medium Inc. Will Acquire GlobalLink New Media

Rare Medium Inc., a subsidiary of Internet solutions firm Rare Medium Group Inc., signed a definitive merger agreement with Detroit-based GlobalLink New Media. Financial terms were not disclosed.

Suresh V. Mathews, president, and chief operating officer of Rare Medium Inc., said that "the addition of GlobalLink New Media, a leading Internet business solutions company, not only extends our reach in the U.S., but rounds out Rare Medium's ability to offer and deliver solutions to highly specialized markets including the automotive and manufacturing industries."

Founded in 1995, GlobalLink provides Internet development and strategy services to clients including General Motors, Dana Corp., Whirlpool, Munder Capital Management, Kmart and Slinky Toys.

Josh Linkner, founder and president of GlobalLink New Media, said the deal makes for " an excellent strategic fit that will help us benefit from each other's experience."

Rare Medium Inc. helps clients develop e-commerce Internet strategies, improve business processes and develop marketing communications, branding strategies and interactive content. Clients have included Microsoft, The New York Times, Epson, General Mills, DirectWeb, Neiman Marcus, Pfizer, Hotel Reservation Network, and the Federal Reserve Bank, among others.