Fandango Looks for Some Synergy
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Movie ticketing company Fandango, which sells theater tickets online and by phone, is expanding its reach via a marketing deal with retail operation Buy.com and e-commerce outsourcer United Commerce Service (UCS).
Aliso Viejo, Calif.-based UCS will manage Buy.com's inventory, fulfillment, site content, customer service, Web site hosting and e-mail marketing for the co-branded site.
Privately held Fandango, based in Santa Monica, Calif., is testing print-at-home ticketing and has expanded the service to 40 cities nationwide, selling advance tickets for 7,300 screens at more than 600 theaters across the country. And with this deal, movie-oriented visitors to the site will have easy access to DVDs, videos, movie music, etc., as well as the remainder of Buy.com's merchandise.