RealTime IT News

Rightpoint.Net Launches as Marketing Services Portal

RightPoint Corp., a provider of real-time e-marketing solutions, launched the RightPoint.net Real-Time eMarketing Portal , a subscription service delivering real-time marketing services to e-commerce Web sites.

RightPoint said e-commerce companies can simply plug in to its marketing service portal and receive real-time e-marketing services as Internet transactions.

As part of the initiative, RightPoint established alliances with e-business consultancy NexGen SI, online data provisioning partner Acxiom Corp. and NaviSite, a provider of Web hosting services. RightPoint.net will offer live subscription services beginning August 16.

"RightPoint.net goes well beyond the outsourced application model in addressing the needs of today's e-companies" said Gayle Crowell, RightPoint CEO. "RightPoint.net is a unique marketing services portal, owned and operated by RightPoint, and priced on a transaction-based basis. There is no software to buy or lease, no infrastructure purchases, no intervening third party contracts. . . .E-companies can now reap the business benefits we provide to the Global 1000 with our RightPoint Real-Time eMarketing Suite."

RightPoint.net will offer marketing campaigns, recommendations, promotions and e-mail campaigns based on real-time customer profiling and RightPoint's patented real-time self-learning analytics.

RightPoint.net said it provides optimal personalization decisions by utilizing all available sources of customer data including clickstream data, surveys, corporate customer data, predictive models, and demographic data provided by the Acxiom Data Network.

In addition to the real-time decisioning service, the RightPoint.net subscription includes access to RightPoint's emarketing information site, featuring articles, best practices and other information.

As a customer explores an e-company Web site, RightPoint collects clickstream data for use in customer profiling for this and future Web sessions. At selected points in the session, the Web content server will request RightPoint.net to provide a real-time marketing decision, appropriate to this customer at this instant. RightPoint profiles the customer using any and all sources of data and delivers the optimal personalized offer, recommendation or promotion. These transactions are completed over the Internet and the results are seamlessly embedded in the customer's browser display, the company said.

Pricing is on a monthly usage-based subscription service starting at $7,500.