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Reader's Digest Signs with MessageMedia

The Reader's Digest Association Inc. selected MessageMedia Inc. to provide services for its e-mail communications with customers and potential customers and its e-commerce database marketing.

MessageMedia is a provider of e-mail-based customer relationship management and direct marketing services.

MessageMedia will be responsible for supporting the management of Reader's Digest's e-mail list, providing technical services for sophisticated, permission-based e-mail marketing, performance measurement and reporting, and online newsletter and mailing list services. Financial terms of the agreement were not disclosed.

"Partnering with MessageMedia will enable us to move more rapidly and effectively into online marketing, deepen our relationship with millions of customers and provide better products and services for them -- as well as for new customers," said Keith Fox, director of New Media for Reader's Digest.

Said Robin Green, MessageMedia's vice president of sales and marketing: "Our mission is to help companies build customer relationships online, and we look forward to helping Reader's Digest develop and implement innovative e-commerce strategies and communications."

Reader's Digest earlier this year outlined a five-point growth strategy aimed at developing new channels to market existing and new products and services to consumers, especially via the Internet. Reader's Digest is investing heavily in Web site development, enhancing existing sites and creating new ones. Last week, the company announced an alliance with WebMD, Inc. to develop a new Reader's Digest health site and exchange health-related information.