RealTime IT News

Vicinity Launches E-Retail Solutions in Europe

Vicinity Corp. said its Internet-based Maps and Business Finder services are now available in Germany, Switzerland, France, Italy and the United Kingdom.

Vicinity signed partnerships with Berlin-based Aperto Multimedia, a multimedia agency that supplies Internet solutions for internal and external corporate communications; the pan-European Icon MediaLab, a provider of digital communications solutions; and Kataweb, the Internet division of Italy's largest publisher, Gruppo L'Espresso. Financial arrangements were not disclosed.

The partner companies will make available Vicinity's geographic services throughout their home countries and their own customer bases.

"European and multinational companies now have a service for leveraging their Web sites to attract customers and drive traffic to their neighborhood store fronts," said Emerick Woods, president and CEO of Vicinity.

Vicinity's Maps are interactive, detailed electronic maps that customers can incorporate into their Web sites to provide users with the real-world locations of retail store fronts.

Vicinity's Business Finder gives corporations, dealerships or franchises a Web-based locator service they can integrate into their sites to provide proximity and multi-attribute proximity search capabilities to their Web users. Customers can search for the location with the product or service they want closest to them.