RealTime IT News

Top E-Tailers in June

The month of June saw Amazon.com regain its position as king of the e-commerce jungle, once again ranking number one as most popular shopping site, according to results released this week by Internet market researchers PC Data Inc.

Amazon bested No. 2 e-tailer eBay, which unseated the online bookseller back in May, when it grabbed the number one spot. In June, Amazon garnered a 14.7 percent reach, which is the percent of online households that visited the site.

Other than Amazon and ebay slugging it out as top dog, there were few changes to the top 20 list. PC Data said CDnow continues to enjoy a healthy growth spurt, and upped its reach to 7.5 percent from 3.9 percent in April. Controversial digital download music site MP3 gained entry into the top 10 list, with a reach of 4.5 percent.

All top 20 shopping sites surpassed a 3 percent reach figure, which PC Data said is equivalent to at least 1.3 million users in the month of June.

"May and June are not huge shopping months," said PC Data president Ann Stephens. "Although you have people shopping for Mother's Day in May and Father's Day in June, it will be more interesting to see how the second half of the year goes, with the big holiday season."

In June eToys and Buy.com rejoined the list, after a three-month absence. They bumped other popular sites such as Egghead and Freeride, whose reach dipped below 3 percent in June.

"We really have to watch and wait to see what works with these e-commerce sites," said Stephens. "These figures show that the market is very young and when sites get publicity, people will visit the site more often. It's going to take a while to sort itself out and we have to watch carefully rather than draw conclusions," Stephens said.

Reston, Va.-based PC Data estimates shopping traffic as the total number of unique users who went to at least one of the top 200 shopping-related sites in June. The company said the list is formed using proprietary software tools which track "unique" visitors, who go to a Web site and every visitor is counted once, regardless of how many times they visit a site. The sample includes 55,000 home Internet users except AOL members. The total universe of non-AOL home Net users is approximately 50 million, according to the PC Data.

Stephens said PC Data plans to track AOL users later this month and feels that it will make an impact on the survey results.

"AOL users are a little different than mainstream Web users. They are more female and tend to do things differently," Stephens said. "Any anomalies will be magnified when we include them."

In addition, Stephens said beginning next month PC Data will tabulate not only site visitors or eyeballs, but shoppers who complete purchases online as well.

June 1999
RankWebsiteUnique Users (000)Reach(%)Avg. Time Spent(hour:minute)
44bluemountainarts.com4,240 9.7%00:17
55cnet.com3,312 7.5%00:10
67cdnow.com3,288 7.5%00:18