Schwab Licenses net.Genesis Solution
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Schwab chose net.Genesis based on net.Analysis' reporting capability and the scalability and extensibility of the product's database, the company said. net.Analysis is now employed at three of the top five brokerage companies in the United States, net.Genesis said. Financials were not disclosed.
net.Analysis is the fourth generation of this product, which provides a platform for online analysis and measurement that correlates information about Web site visitor behavior with other enterprise business data to improve strategic and tactical decision making about marketing, selling and supporting products online.
Schwab serves 6.1 million active accounts with $564 billion in customer assets. It currently has 2.7 million active online accounts with $251 billion in customer assets.